The  lines

22December

A Paperful Christmas and Happy New Year!

The Greenline Print team wished 46 kindergartens a wonderful holiday season by donating leftover paper. We wish you one as well!Read more
06October

Test-driving a 691-horsepower ecomobile - the Tesla Model S P85D

To honour International Car Free Day, all our employees who commuted to work car-free, got to participate in a raffle where four lucky ones earned a seat for a Tesla Model S P85 D test-drive - the most sustainable and most desireable four-wheeled alternative to its internal-combustion-engined siblings. Read more
23January

Greenline Print review

Take a look at our infographic overview of how Greenline Print performed in 2015:Read more
11December

246 reels of smiles

Christmas is just around the corner, with children anxiously waiting for that elusive white precipitation to decorate their holidays, and adults yearning for some quality time with family and friends. Kroonpress set the mood with making its annual paper run across Tartu.Read more
04September

Commuting on a mono-wheel?

The Greenline Print team took on the testing of alternative modes of transport to decrease the carbon footprint of the daily commute. Instead of bicycles, one- and two-wheelers of the self-balancing electrical kind were given a shot this time. Here's how it went!Read more
15May

Most Bicycle-Friendly Company in Tartu, 2015

The owner of Greenline Print brand, Kroonpress, has been awarded the Most Bicycle-Friendly Company in Tartu, 2015 award by the City of Tartu, a compliment which includes a  trophy and bicycle rack "VEE" designed by Extery. The title was earned largely due to the "Greenline Print Tähesõit" biking trips that the company organises each year to all company employees, promoting sustainable living and a healthy lifestyle.Read more
25March

Timber houses combating climate change

Last winter was the warmest on record and the outlook for the coming summer is promising to follow in the same tracks. Even though weather isn’t an issue when you’re inside the comfort of your home, climate change is an issue that is threatening both human and natural existence. With increasing CO2 levels and more heat, ocean acidification is posing a growing threat to marine wildlife, meltwater from glaciers is raising global sealevels and shifting atmospheric currents are bound to have a severe impact on agriculture, economy and natural habitats. Consumer activity and population growth are two of the major factors impacting the future of our world, but, surprisingly, wooden houses have the potential to lend a helping hand. 

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15January

50 million low-carbon prints - overview of 2014

An infographic look at how Greenline Print performed in 2014.Read more
10December

421 reels of joy!

This year's paper giveaway was a huge success once again, garnering attention from kindergartens across the whole country. In total, 421 reels of newspaper reels were donated to 81 kindergartens.Read more
29October

We're missing half an Earth to sustain our lifestyles

The „Living Planet Report 2014“, co-published by the WWF and other environmental organisations, reveals that demand for natural resources has grown by 50% within the last 40 years. We need more Earths to supply our way of life than we actually have, and it’s only getting worse.Read more
22September

Pedalling towards a car-free world

Today is World Carfree Day - a day that calls out people to try alternative modes of transport for at least one day of the year, be it public transport, cycling, walking or even carpooling. We know that cycling is good for your health and saves money, but what is the economic impact?Read more
08August

Most Europe heat records toppled in last 14 years

Air temperature measurements in Europe date back to the late 19th century and thus we have over a hundred years worth of extreme heat recordings. Our heatmap shows, among other things, that the difference between the warmest temperature in Iceland and Greece differ by a whopping 18°C, while over half of the maximum temperatures have been recorded just recently.  Read more
01July

Tartu-Berlin in one day, on bicycles!

The summer days event for employees of AS Kroonpress who operates the Greenline Print brand was held at the end of June, with nearly a third of the participants arriving on bicycles, covering a combined total of 1688 km on the saddle, or more than enough to reach the heart of Europe from Tartu, Estonia. 
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19May

Is there enough oxygen for a growing population?

An adult human breathes about 7 to 8 litres of air in a minute, while resting. That’s roughly 11 000 litres of air a day whizzing through our lungs, or the volume of a container one metre wide and 11 metres long. With deforestation and global population on the rise, is there a possibility there might not be enough oxygen for all of us, eventually?Read more
07April

Is climate change a hoax?

While the scientific debate over anthropogenic global warming seems settled in that human impact is the underlying cause with 95%-100% certainty, conspiracy theories regarding climate change and carbon emission reductions are still circulating. Here are the two most popular ones followed by a brief analysis.

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04March

How to plaster walls with old newspapers? [DIY]

Liis and Meelis decided to renovate their home in a hundred-year old wooden house using sustainable methods so they figured they could also put paper waste to good use. They decided to plaster their walls with it because paper is a decent insulator and soundproofing material. The outcome was both visually appealing and practical! Here's how they did it...Read more
24January

Infographic review of Greenline Print in 2013

The first full year of calculating and labelling sustainable prints has quickly passed! This blogpost offers a brief and graphic overview of the main figures. Overall, the label had a strong year and is gaining more traction with new clients expected in 2014.Read more
09December

Paper delivery delights 75 kindergartens

For the second year in a row, printing company Kroonpress' paper donation campaign proves successful with a mountain of requests totalling 430 reels of discarded newsprint. Tis' the season, so all wishes were granted!Read more
04November

What do car sales have to say about bicycles?

Recent news has fanfared that for the first time since World War II in many European countries the sale of bicycles has exceeded car sales on a unit basis. While this proves to show that cycling as a healthy and environmentally friendly way of transportation is gaining attraction, there are other stories behind the data – for example, in Estonia bicycle sales topped car sales over three-fold!

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01October

How to stop global warming...with magazines?

Carbon capture and storage, or CCS, is an area of reasearch which attempts to explore the ways of capturing carbon dioxide from the atmosphere. 75 pilot projects worldwide are currently mitigating 0.1% of annual anthropogenic carbon emissions. In this post, we will briefly examine the relevance of CCS, and in a thought-experiment, propose our own version of how paper storage could become a viable carbon sequestering method.Read more
06August

Toy museum makes hats from paper waste

Tartu Toy Museum (http://www.mm.ee/) has found creative ways of utilising paper waste provided by Kroonpress - by making paper hats from old newspapers and using paper reels as rolling canvases.Read more
18June

Greenline Print team cycles to save 220 kg of CO2

Morning, June 15th. Cyclists have gathered in the parking lot of the Kroonpress printing plant and are concentrating on the crests and slopes of the 76 km journey ahead. Unknowingly, thousands of people pour themselves a cup of coffee and open up the daily newspaper Postimees, where an A+ label with 66 gCO2 signifies that they'd have to give up 450 m of driving a car to compensate for the emissions. Of those who couldn't care less, the Greenline Print team cleares the footprints of over 3300 subscribers that day by pedalling a combined total of 1572 km.Read more
24May

15 minutes equal to one daily newspaper

Estonia's largest daily, Postimees, has adopted the Greenline Print label with an outstanding A+ result, boasting a 73% recycled content and very low carbon emissions due to biofuel consumption at UPM's Kaipola paper mill. In fact, the carbon footprint of Postimees is so low that it is equal to 15 minutes of browsing the online version of the newspaper.  
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23April

Where are the lungs of the Earth?

We've often heard that rainforests are the lungs of the Earth, providing us with most of our required oxygen. While it is indeed true that rainforests may produce up to a quarter of atmospheric oxygen, most of it is consumed by the rainforests themselves by degradation of organic matter. Most of our atmospheric oxygen actually comes from the oceans.
Read more
21March

The average print consumes a spoonful of water

Water is used in offset-printing to separate the printable areas from the non-printable areas. In addition to water, printing presses use natural gas for the setting of heatset-ink and evaporating excess moisture, while electricity keeps the rollers running. Here's an infographic about the resource consumption per average product at Kroonpress:Read more
25February

European forest resources keep growing

Although the population of Europe has grown 1% over the last 20 years and production of paper and board in Europe has grown a staggering 43% during that time, forest resources have actually grown by 1% and are still growing year-on-year.

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09January

Satisfying a Treehugger: a Brief Guide to LCA

Imagine you need a birthday gift with an environmental message. What should you get? Avoid plastic, surely. What if it was bioplastic? A bunch of flowers? What if it took a gas-guzzling 6-hour flight from Kenya, would that cancel out? What about some raspberry-inscented heart-shaped soaps wrapped in 100% recycled paper? Oops, palm oil alert – orangutans die because of deforestation and increasing demand for palm oil.

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10December

Final updates incoming

A clickable scale has been added to make it easier to understand what each of the categories means and where you would want your results to appear.
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24September

Launching an innovation

Let the journey begin! Greenline Print has been in the making for the last year and we are proud to present what's come out so far! There's still a lot to go.Read more
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Last labels

A graded life cycle label for publishers

The application grades the entire life cycle greenhouse gas emissions depending on your location, paper, printing house, etc and issues a unique ecolabel.

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why use it?

Increase environmental credibility of your prints. All approved labels become live online and include in-depth data.

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