The  lines

21March

The average print consumes a spoonful of water

Water is used in offset-printing to separate the printable areas from the non-printable areas. In addition to water, printing presses use natural gas for the setting of heatset-ink and evaporating excess moisture, while electricity keeps the rollers running. Here's an infographic about the resource consumption per average product at Kroonpress:

An essential part of a print product is, of course, the ink. It may come as a surprise, that ink only forms a mere 2% of the total weight of the product, even though it covers a large surface area. This is, in part, thanks to the uniqueness of offset-printing. Desired colours are achieved by combining four different colours into a raster image. That is, a printed image consists of coloured dots, which can easily be seen under a strong magnifying glass or microscope. If you look closely, you will see a lot of white space in between the dots. This is because white is used to dampen the intensity of the dots and thus achieve both the desired colour and a reduction in ink consumption.

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A graded life cycle label for publishers

The application grades the entire life cycle greenhouse gas emissions depending on your location, paper, printing house, etc and issues a unique ecolabel.

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why use it?

Increase environmental credibility of your prints. All approved labels become live online and include in-depth data.

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